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MBA Seminar, Shanghai MBA Seminar, Beijing
Competitive Positioning in China Leadership Dimensions
by Prof. Joseph Salvacruz by Prof. Steven DeKrey
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Jan 12, 2008 (Sat), 2 - 4:30 pm
Regal Int'l East Asia Hotel
516 Heng Shan Road |
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Jan 16, 2008 (Wed), 7 - 9:30 pm
China World Hotel
No 1 Jianguomenwai Ave. |
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The market situation in China has dramatically changed across time. To establish a sustainable competitive advantage, managers have to understand how such dynamics influence buyers' preferences and be able to present an appropriate value proposition.
You will need to know:
- Who is your target market?
- Who are your competitors?
- How could you differentiate yourself
from your competitors?
- How do you create value for the market?
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To fly high in your career, a better understanding on leadership would be helpful:
- Are leaders born or made?
- What distinguishes leaders from
managers?
- Are there common traits or styles among
leaders?
- What defines a good leader in the Asian
context?
- Are you a good leader? Or can you
develop into one?
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Delivered with an introduction to the HKUST Full-time MBA Program.
Seats are limited and registration required. SIGN UP now!
Enquiry:
HKUST Shanghai Rep Office 21 6375 9000 (ext 101)
HKUST Beijing Rep Office 10 6657 3566
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About Prof. Joseph Salvacruz
Prof. Joseph Salvacruz is an Adjunct Associate Professor of Marketing at the HKUST Business School. He earned his PhD at the University of Kentucky.
He has been a consultant, business adviser and executive training facilitator of various firms in the US, New Zealand, Philippines, Hong Kong and China. His clients include 3M, Hong Kong Airport Authority, Bank of China, China Mobile, China Telecom, DuPont, Hong Kong Housing Society, L'Oreal, Market Solutions LLC, and various government agencies like the Department of Agriculture (Philippines), the US Agricultural Export Development Council and the HKSAR Government.
Active in teaching MBA and executive education programs, Prof Salvacruz's experience covers US, New Zealand, Philippines, Hong Kong and China.
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About Prof. Steven DeKrey
Prof. Steven DeKrey is the Associate Dean and Director of MBA, EMBA and IEMBA programs at the HKUST Business School. He is also the Adjunct Professor of Management.
His expertise includes leadership development and personality assessment. He is a frequent speaker on leadership topics across Asia. Recently he co-edited a book entitled leadership experiences in Asia?with Kellogg Professor David Messick. His executive teaching clients include Walmart, Pepsico, UBS, GMAC, Gammon, AmCham Vietnam and several EMBA programs.
Active in community organizations, Prof. DeKrey is the 2008 Chairman of the board of Governors of the American Chamber of Commerce in Hong Kong.
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