阅读正文

IC 帝国理工 Strategic Marketing Kira面经 [2018.02.05]

[日期:2018-11-07] 来源:ChaseDream论坛 作者:Vib22 [字体: ]

还是因为这次面试,在网上搜经验,才知道的这个网站,然后第一次发帖,好紧张,哈哈哈~先说说时间线:
1.22 Reference提交,所有资料提供齐全
1.26 收到interview invitation
2.05 interview deadline (拖延症没救,在5号当天做的)

准备工作
拖延症,所以4号才开始准备,知道来不及,但是还是抱着侥幸心理看了很多的面经贴。(搜索IC面经即可,也可以加上专业或者专业简拼搜索。有几个帖子的word文档里有提供收集到的大部分大家之前遇到的面试题目,但没有按照科目归类)。
很多写的很好的,都把面试题目分成了几大类,大家可以根据这个来准备,我开始的时候看见一个题目就准备一个回答,后来发现其实归好类以后就只用准备几个回答,把这些回答延伸一下,涉及广一点,就什么问题都可以用到了。

刷题技巧
后来看到可以刷题,抱着侥幸心理刷了一下,反正才准备了一天,怎么样都是要跪的,所以也算帮大家试了一下,刷题应该不会有影响的。在面试之前,我心里也没有底,害怕刷题会有什么影响,但正因为准备不充分,遇到一些完全没有准备的题目,只有硬着头皮去刷了。然后就一发不可收拾,刷的停不下来,因为想要刷到几道和自己准备好的题目完全一样的,所以刷了无数次。当然刷题有利有弊,还是要取决于个人。
其实原理很简单,当网络不太好的时候,题目就会自动被更新。所以刷题也是一样,关掉wifi或者3G,页面就会自动检测到网络不佳,然后跳转到一个提示网络不好的页面,这个时候再把网络打开,然后按绿色的按钮,页面就会被刷新,然后出现新的题目(有时会是一样的)。之前已经答过的,被提交的题目和答案不会受到影响,可以看作每个问题都是独立保存上传的。
如果还是没有把握,但又想刷题,可以用Kira Prep或者在正式assessment之前的practice来练习、熟练一下操作。步骤和原理是和正式面试的时候一样的。

我的面试题目,这些题目是我面试时遇到的:

  1. In your team, team members don’t get in well, what would you say to them to make them work together to achieve the objective?
  2. Describe a setback that you have met and how did you deal with it?
  3. Charity, community projects have you joined and what you learned from this?
  4. You’ve just completed an internship that you feel wasn’t a success for you personally. In around 250 words, craft your ‘thank you and farewell’ email to the manager you reported to for the internship.
  5. What do you think are some of the key difference between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing?

一共5道题,1-3和5,这4道题是口答的,看完视频问题以后 (视频下方会有文字版的问题),会有30秒准备时间,然后1分钟答题时间。

面试题目1-3,下面的是大家之前遇到的,我复制在这里了:

  1. Tell us why you're applying to Imperial College Business School and what in particular attracted you to this school?
  2. What do you think you'll enjoy most about studying in London?
  3. Give an example of how your previous experience has prepared you for a Master's at Imperial College Business School.
  4. Tell us about your greatest strength. How have you developed this strength and how has it helped you succeed?
  5. Think about your strengths and weakness, how will IC help you develop your strengths and get over of your weakness?
  6. Please tell me about an experience where you led a team that consisted of a group of very different individuals. What did you do to lead the team to accomplish the objective, and what was the outcome?
  7. The most adventurous thing you have done.
  8. Proudest achievement out of classroom.
  9. Outside of school and work, to what activity do you dedicate most of your time? Why is this important to you?
  10. How to motivate your teammates?
  11. Long term goal & short time goal.
  12. Failed to achieve a goal.
  13. What qualities should a successful marketer possess?
  14. Business successful factors.
  15. How to ensure you are up to date with new marketing techniques?

面试题目4 (笔试)
5分钟写about 250字,题目一出就开始答题 (没有准备时间)。
最好提前准备写好,然后复制粘贴,不然根本写不完。

最常见的:
Careers event上遇到学长,想要了解相关information的letter。
收到理想公司offer,回信。
Senior executive follow-up letter。
结束internship的thank you and farewell letter。
新入职的introduction letter。

面试题目5,(关于专业知识)

  1. What are the differences between marketing strategy and marketing tactic?
  2. Describe a marketing strategy adopted by a well-known brand.
  3. What,in your opinion, is the most important innovation in marketing in the last 20 years? Why?
  4. Give an example of a brand that used online campaigns to try and change their brand image. Were they successful in doing so? Why or why not?
  5. In your view, what is the single most important determinant of success for a brand, and why?
  6. Tell me about a recently-developed marketing tool or technique that interests you.
  7. Consider a brand that you like. What are the key marketing elements or campaigns that make this brand stand out for you?
  8. What market research method do you think is particularly suited to uncovering completely new and untapped customer needs?
  9. Within many organisations, the relationship between marketing people and R&D people is characterised by a high degree of conflict. Why do you think that’s the case?

因为拖延症,所以很晚才申,也很晚才面,可能还没有面试的人不多了,不过先写到这里吧,希望对明年后年申的有帮助吧。希望大家都能拿到心仪的Offer~纯粹是因为这个网站帮了我很多,也想帮帮其他人啦,反正面试结果我是不抱希望的,就为以后攒人品吧~有问题欢迎提问哦~

--------------------------------------

原文引自:
https://forum.chasedream.com/thread-1316128-1-1.html

参与讨论及查看更多的相关文章请访问【商学院Master申请区】
https://forum.chasedream.com/forum-14-1.html

打印 | 录入:steven
相关文章      
ChaseDream版权声明
最新活动

<< 查看更多 >>

11-27 CEIBS MBA大师课堂:构建
和保持企业竞争优势
(深圳)
11-25 北大国发院MBA公开课
(北京)
11-22 香港大学 HKU MBA 招生
咨询会
(深圳)
霍特国际商学院大师公开课
上海11/22 北京11/27 广州11/28
NYU SH - NYU Stern硕士宣讲会
在线 大连 吉林 西安 南京
与Duke招生副院长面对面
新加坡 香港 台北 上海 北京
11-18 北大国发院MBA招生咨询
&体验日
(北京)
11-18 曼彻斯特商学院国际医疗领
导力在职硕士说明会
(北京)
11-17 伦敦商学院 LBS MBA
Coffee Talk
(上海)