UBC IMBA Sample Class: Disruptive Innovation - How to identify and defend market disruption - Shanghai (8/9)
Date: August 9, 2018 (Thursday)
Time: 19:00 - 21:00
Location: New Upper Hall N314, Shanghai Jiaotong University, No.1954 Huashan Road (上海市华山路1954号上海交通大学新上院N314教室)
Metro: 1/9/10/11
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Agenda:
- 18:45-19:00 Registration
- 19:00-20:00 Sample Class
- 20:00-21:00 UBC IMBA Info Session
Class Outline:
Remember Blockbuster, HMV and Kodak? These companies are no longer in business today. Watch manufacturers have seen their market decimated by cell phones, and nowadays, Sony and Microsoft are beating retailers by offering direct downloads of video games. These are all examples of disruptive innovation. During this session, we will examine the underlying market characteristics that explain how disruptive innovations put market leaders out of business. We will discuss early-stage mistakes that cause firms to dismiss disruptive innovations and introduce strategies that managers can use to identify, prepare, and defend against disruptive innovation.
Speaker's Bio:
Dr. Tim Silk
Dr. Tim Silk teaches Marketing and Brand Management at the UBC Sauder School of Business and is an award-winning teacher and researcher. He has taught and consulted for organizations such as L’Oréal, Visa, Beijing TV, and the Industrial and Commercial Bank of China. He has also taught executive programs throughout North America, Europe and Asia. His research in consumer behavior has been instrumental in influencing public policy at the Competition Bureau of Canada and the U.S. Federal Trade Commission.
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