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2017年第四批 广州SAI面经 [2017-05-20]

[日期:2017-06-02] 来源:ChaseDream论坛 作者:Sophie走法国 [字体: ]

10:20-10:50本身是10:30的批次但是前一个妹纸没到我又到太早了。最后问一个ESCP的中国校友,一个另外学校的法国校友(不是EMLYON,也不是SKEMA)

How do you feel?
Butterflies in my stomach cuz I really want to go to France to study

Why?(套路的为什么想去法国)
France is a ...country
Business school competitive in Europe

Why:live in GD but go to CQU
I spent some time as a little girl in CQ
Location is not important (我应该乘机说我喜欢去新环境,不同体验,开眼界,适应力强)

What is Marketing?
Meet people and society needs profitably(此处jury还纠正我的单词)

Marketing different between CHN and FRA?
I am not familiar with the Marketing in FRA,in China is a mixed work including CRM,brand management,and so on.
(接着jury就说中法的Marketing都是有一样的流程啊procedure)
Yep,of course. Marketing needs to define customer.

Internship:what is ENJOY(company)
E-commerce app introducing and selling local restaurants.

How a company put Marketing in its E-commerce?
First,define which customers will buy goods online. Then have a technology like wechat store online. Last,CRM(此处记不太清自己回答了什么)

Is it possible to introduce Wechat in France to people aged 50-60.
Yep.Wechat is user-friendly. Chinese people and companies will bring wecha to France along with them.
然后法国jury开始argue我了,说她觉得不可以,她父母那一辈还在适应电脑和手机呢)

Why you chose to be a sales representative instead of marketing in Fitness club?(抓着简历上的实习问的)

Cuz there was no department of marketing in that Fitness club. And selling is different from but closely connects to Marketing.

What's the difference?(准备的点)
Marketing makes selling unnecessary,marketing means clearly define what customers need and produce goods exactly meet their needs.Thus making selling by people not so importent.
Marketing is like an upper level than selling. 然后jury说在她看来,一个好的marketer也一定是个好的saler. 一个好的saler不一定是个好的marketer. 我就agree,agree. (感觉是她认为我没表达好,就又帮我表达了一次)

Which school you prefer?
Emlyon,SKEMA GE programme is very suitable for me

Why GE is suitable for you?
First,it's flexible.you choose to have general courses then you can. You want to take internships and specialized courses is also ok. Second,as I'm a student major in Marketing. I can further my study in business school like I can study luxury management.

Why you would like to study luxury management?
Two reasons.my sister is apparel designer so I'm kind of influenced by her. Second,major in Marketing. Luxury management connect my love and work together.

What is the difference between Chinese and French when it comes to luxury.

For people in China,it's more for their social needs. While in France,it's for their own need,they want to buy that cloth so they do it.

How will you introduce a new luxury brand to Chinese customers?
I would like to learn that in business school.
It's about your major Marketing so tell me!(老师cha我,必须要我说)
First,cooperate with ads company. Then work with media an so on.

What's your career planning?
After graduation,go back to China. Find a position in SH or HK as marketing assistant in company like LVMH in 5years. In 10 years,I may work as a brand manager in another company.

What do you know about LVMH?
According to Deloitte,2017 LVMH is the top luxury ompany,follow by Richemont,Kering and so on.

What's the brand in LVMH?
Christian Dior,LV,Kenzo and so on

Do you think luxury industry only concludes cosmetics and apparel?
Of course not!includes a lot like furniture ,cosmetics and so on,only to make people live with higher quality.

Where is MCU?
TW
What's the difference between the school in TW and in mainland?
First,courses in TW that you can select are more funny. Second,professors in TW have a close connection with students and it's different in CQU.

Any question for us?
Which school did you graduate?
Any advice for me?
中国jury就说我需要更open-minded。be open to new ideas. 法国jury说我需要Argue!always argue去捍卫我的想法。

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