Sun, beach, entertainment management program—while Anderson definitely has these assets that few other MBA programs can match, it also excels in the traditional areas that are valued by applicants. The Anderson program offers a general management curriculum that allows students to select from specializations in 11 areas or even create their own specialization. The specializations cover a wide range of topics including Finance, Marketing, Entrepreneurial Studies, Information Systems, Real Estate, and Accounting. In support of its flexible general management learning model, Anderson is in search of candidates who display a unique balance of leadership and teamwork capabilities.
Anderson views leadership in three basic ways. First, it recognizes leaders for their ability to convey strategic direction and vision to others. Vision allows for the unification of the group behind a common goal. Second, Anderson views leaders as problem-solvers who apply their analytical and communication skills to overcome challenges. Finally, Anderson defines leaders as people who cultivate the first two capabilities in others. Anderson does not view leadership and teamwork in separate spheres and therefore notes that the best leaders are also the best team players. The Anderson learning model provides students with opportunities to improve their balance of leadership and teamwork skills through team simulations, team-building exercises, analytical models, and projects. Your challenge is to display fit with Anderson’s definition of leadership. One of the best place to do that is in answering the essay questions. Try to provide an example that shows your leadership skills along the lines of the three definitions.
Anderson's entrepreneurship program has served, in many ways, as the model for many other business schools. The program offers a blend of coursework, entrepreneurial resources, and "hands-on" opportunities. At the core of Anderson's entrepreneurship program is the Price Center. The Price Center provides support for the development of course materials, research, and experiential opportunities. One such opportunity, the Knapp Venture Competition, is a traditional business plan contest, through which participants can win venture capital funding. The Venture Fellows Program and the Student Investment Fund—two competitive programs that students must apply for—expose participants to venture capital and investment management activities. Students can also gain exposure to new ventures through the Wolfen Award, which calls for selected students to complete a feasibility study on a start-up as part of an internship. Because of Anderson's strength in entrepreneurship, discussing your own entrepreneurial inclination can be a great way to display fit with the school and to differentiate yourself based on your unique ideas.
Anderson is also often recognized for its leading technology programs. It was one of the first business schools to integrate a wireless network throughout its facilities and often receives praise for its use of technology in the classroom. If you are interested in technology, you will find a number of interesting courses and opportunities in which to participate. Similar in its function to the Price Center, the Center for Management in the Information Economy provides resources to faculty in their research on how technology is impacting the business environment.
Despite Anderson's low acceptance rate and its great reputation, the school has a relatively low yield percentage. The school is looking for improvement in that area and will evaluate applicants closely to see if they are really committed to Anderson or are just applying to diversify risk. Along those lines, establishing fit is extremely important. You are given an explicit opportunity to show that Anderson is your top pick in its essays. Be sure to capitalize on that opportunity by displaying intimate knowledge of the program and then go the extra step by explaining how you would get involved in school activities to further bolster Anderson's reputation.
A unique aspect of the Anderson learning model is the Applied Management Research Project. This six month project is the last requirement of the MBA program and follows in line with Anderson's perspective on leadership, teamwork, and applied learning. The projects are completed in teams of three to five and generally consist of a strategic consulting assignment or the development of a business venture idea. In either case, students are able to apply their entire Anderson toolkit in a comprehensive manner. Discussing your interest in this project – and more generally, in the hands-on learning opportunities that Anderson offers – during your interview or in your application is another good way to show fit.
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