2007香港科技大学深圳MBA公开课

2007 HKUST MBA PROGRAM (SHENZHEN) OPEN CLASS

The first round application was successfully drawn to an end. We received a nice pool of applications. Interviews were conducted in Jan and most candidates have demonstrated great talents in different perspectives. We are now inviting applications for the second round. To provide an opportunity for our applicants to explore the real classroom teaching, we would like to open the class to applicants to learn more about the lecture as well as professor. The open class was scheduled in Shenzhen and Guangzhou in late March. It will begin with a program briefing session by the Shenzhen MBA program Manager. The Marketing Professor Joseph Salvacruz will do an open class on marketing strategy. Below are the details.

Prof. Joseph Salvacruz Business School, HKUST Marketing Consultant for Multinational Companies

"I shall present a general overview of Marketing Strategy – its nature and the process. My talk will highlight decision-making situations and the basic principles and theories that he/she may put into practice as he/she faces the task. Environmental analysis, market segmentation, targeting and positioning, marketing mix strategies, and relationship management are amongst the topics that will be covered" “We will go through a couple of phases in a competitive marketing game to illustrate how learning could be fun and productive at the same time!”

Seats are limited. Registration is required. Please click HERE to sign up.

Contact us today if you have any questions.

Tel:+86-755-2673 7302
E-mail: szmba@ust.hk