Masterclass - Case Study Challenge: How Zara Conquered the World of Fast Fashion and Retail
IE is one of the leading European higher education institutions, whose belief in innovation, diversity (with over 90% international students) and entrepreneurship is an integral part of its drive towards academic excellence. Our learning model puts students at the center, is eminently practical and ensures that they acquire not only the technical know-how but also the mindset and interpersonal skills that are essential for a successful future leader. With its centrally located Madrid campus, international student community, and dynamic learning environment, IE is the perfect place to develop your career.
We would love for you to join us in for our Case Study Challenge with Lucia Malmierca.
In this award-winning case researched and created by IE Professor Marta Garcia, you will examine the key success factors of Inditex, the parent company that owns Zara, Pull & Bear, Massimo Dutti etc. Despite its no-advertising policy, Zara is one of the most valuable and well-known brands in the world. Main topics will include communication strategies, customer analytics, and technology.
The challenge will put your creative and analytical skills to work. Take advantage of a great opportunity to explore new territories for Zara to conquer next.
About the Speaker:
Lucia Malmierca has a degree in Commerce from the Universidad Complutense de Madrid. She is also an alumnus of the Master in Visual and Digital Media from the IE School of Human Sciences and Technology. Furthermore, Lucia has grown up in different cities: Montevideo, New York, Cape Town and is currently living in Madrid. She has worked assisting different cultural and entrepreneurial projects in addition to working as an IE Fellow in the Entrepreneurship & Innovation Center of IE Business School. She is currently the Associate Director of Admissions at the IE School of Human Sciences and Technology.
The IE School of Human Sciences and Technology incorporates 3 main knowledge areas: Behaviour & Human Development, Communication & Media, and Data Science & Technology.
Additionally, you will have the chance to sign up in advance for a 1-2-1 informal interview with our office directors and even take your ieGAT (General Admissions Test) if you have already begun your application.
Event Details:
Beijing Event
Date: April 10, 2017 (Monday)
Time: 19:00 -21:00
Venue: Renaissance Beijing Capital Hotel (61 Dongsanhuan Middle Road)
北京富力万丽酒店，东三环中路61号RSVP: Click here
Shanghai Event
Date: April 11, 2017 (Tuesday)
Time: 18:30 - 20:30
Venue: IE China Office (696 Weihai Road, Jing'an District )
IE 中国办公室，静安区威海路696号RSVP: Click here
Shenzhen Event
Date: April 14, 2017 (Friday)
Time: 19:00 -21:00
Venue: JW Marriott Hotel (6005 Shennan Boulevard)
金茂深圳JW万豪酒店，深南大道6005号RSVP: Click here
Contact IE Business School
Alex Buriel
Director - IE China Office
alex.buriel@ie.edu
京公网安备11010202008513号