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IE商学院 大师课堂:用神经营销学抓住你的听众 - 10月 广州 北京 上海

[日期:2018-10-10] 来源:ChaseDream论坛 作者:ChaseDream [字体: ]

IE, one of the leading higher education institutions in the world, would like to invite you to our next Master Class "Engaging your audience with powerful presentations using Neuromarketing" in China by professor Javier Chico.

Steve Bezos banned presentations in meetings. Why?

30 million presentations are delivered everyday worldwide but most of them fail to connect with their audience. That is because they don't speak the same language that your audience's brain does.

Presentations are commonly used in internal and external communication and becoming an expert delivering presentations that persuade and convince your audience, is a must. Many recruiters and managers are seeking this vital skillset in candidates for the best positions.

In this Masterclass you will learn why current presentation techniques, inherited from the past, don't work in today's frenetic business world. You will learn the trends and techniques to apply in your next presentation to engage and persuade your audience like never before!

IE Masterclass: "Engaging your audience with powerful presentations using Neuromarketing"

Guangzhou

Date: Sunday, October 21, 2018
Time: 5:00 PM - 7:00 PM CST
Venue: Guangzhou Marriott Hotel Tianhe, 228 Tianhe Road, Tianhe District, Guangzhou
Register: Click here

Beijing

Date: Tuesday, October 23, 2018
Time: 7:00 PM - 9:00 PM CST
Venue: Renaissance Beijing Wangfujing Hotel, 57 Wangfujing Street, Dongcheng District, Beijing
Register: Click here

Shanghai

Date: Thursday, October 25, 2018
Time: 7:00 PM - 9:00 PM HKT
Venue: IE China Office, WeWork, 696 Weihai Lu, Jing'an District, Shanghai
Register: Click here

About the Speaker:

Javier Chico

Javier Chico is an IE Professor, serial entrepreneur and, above all, crazy about presentations, design and visual communication in all shape and forms, and public speaking. He leads the Pitching Department at CBRE Spain (#1 Real Estate consultancy firm) defining the strategy, preparation and delivery of strategic sales pitches with millions of Euros at stake.

He has spent the last 10 years training professionals of all sectors on how to deliver presentations that make a difference, are memorable, impact their audience minds and wow the audience. His methodology uses analog brainstorming, modern design principles, neuromarketing techniques and visual communication. He uses the science behind how the brain works to boost how your audience receives messages through a presentation delivery. He has trained more than 1000 professionals from top companies in Spain and Europe like Philips, Aena, Aegon & Prosegur, helping them become productive & effective communicators when using presentations, live speeches in public speaking or in relation with the media.

Please confirm your attendance as places are limited.

We look forward to meeting you soon!

Alex Buriel
Director - IE China Office
alex.buriel@ie.edu

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