阅读正文

中欧MBA大师课堂 - 北京(6/21) 构建和保持竞争优势

[日期:2018-05-22] 来源:ChaseDream论坛 作者:ChaseDream [字体: ]

We cordially invite you to attend our Master Class on Frameworks for Building and Sustaining Competitive Advantage, in Beijing on June 21st 2018.

In an economic environment that has entered the ‘hyper-competition’ stage, CEIBS President-Designate (European) Professor Dipak Jain will present a framework for how companies can compete effectively in today’s market in the face of:

  • Intense competition coming from multiple sources;
  • Boundaries of competition becoming more blurred;
  • Technological breakthroughs appearing at rapid speed;
  • Demographic shifts creating profound impact;
  • Social media changing market landscapes.

Using case studies from major global players and examining various industries such as automotive, pharmaceuticals, aviation, and global logistics, Prof. Jain will explore how companies can create value for their customers and, crucially, how they can capture that value to ensure their sustainable competitive advantage.

Master Class: Frameworks for Building and Sustaining Competitive Advantage - Beijing (6/21)

Date: Thursday, June 21, 2018
Time: 19:00 - 21:30
Location: The Ritz-Carlton Beijing, B1 Ballroom, 83A Jian Guo Road, China Central Place, Chaoyang District, Beijing (北京朝阳区华贸中心建国路甲83号,北京丽思卡尔顿酒店B1层宴会厅)
Language: English

Registration: Click here

Agenda:

  • 19:00-19:30 Registration & Networking
  • 19:30-19:45 Welcome & Programme introduction
  • 19:45-21:15 Lecture by Dr. Dipak C. Jain
  • 21:15-22:00 Networking

About the Speaker:

Dr. Dipak C. Jain
President-Designate (European)
Professor of Marketing Global Advisor, CEIBS

Dr. Dipak C. Jain is President-Designate (European), Professor of Marketing and Global Advisor at CEIBS. As a former Dean of both INSEAD and Kellogg School of Management, he is a globally-recognized marketing and innovation expert whose insights have inspired a generation of business leaders to pursue success with significance.

Dr. Jain’s influential career spans nearly four decades as an educator, a senior business school administrator, and a consultant to corporations and governments. An award-winning scholar in his own right, Dr. Jain’s areas of research expertise include the marketing of high-tech products, market segmentation and competitive market structure analysis, cross-cultural issues in global product diffusion, new product innovation, and forecasting models.

Among the many distinctions for his teaching and service, Dr. Jain received the Pravasi Bharatiya Divas from the Prime Minister of India, an award that recognizes exceptional leadership contributions of overseas Indians.

Contact us:

Any question, please contact Ms. Shelley Nie at 021-28905032.

打印 | 录入:steven
ChaseDream版权声明
最新活动

<< 查看更多 >>

香港科大MBA (双周班) 招生宣讲
北京 上海 深圳 广州 成都
06-30 NYU Shanghai - NYU Stern
联合硕士中文说明会
(上海)
06-29 GMAT公开课:什么是GMAT
考试提分的关键
(在线)
06-25 Darden MBA招生咨询 &
案例体验
(深圳)
06-25 GMAT公开课:如何提高
逻辑思维能力?
(在线)
06-24 Wharton MBA成功申请人
分享会
(北京)
06-23 Darden MBA招生咨询 &
案例体验
(北京)
06-23 Tuck MBA成功申请人分享会
(上海)
06-23 NYU Shanghai - NYU Stern
联合硕士中文说明会
(上海)
06-22 Duke MQM: Health Analytics
线上说明会
(在线)
06-21 中欧MBA大师课堂:构建和
保持竞争优势
(北京)