As you may be aware, globalization is forcing managers to think about the world as “one market”. But “one global market” is not a synonym of “uniform” or “homogeneous”. Diversity in terms of ethnicity, wealth, culture, language, weather, demographics, tastes, values, religions, etc., makes marketing across borders a difficult, refined task that requires a multidimensional approach and a great investment in terms of money, effort and talent.
For this reason, we would like to invite you to join us in our upcoming Master Classes in Global Competition in a Multipolar World by Professor Fernado Cortiñas.
Master Class in Global Competition in a Multipolar World: Rediscovering the Spirit of The Silk Road from Marco Polo to the OBOR initiative
Event Details:
Guangzhou Event
Date: May 12, 2017(Friday)
Time: 19:00 -21:00
Venue: Guangzhou Marriott Hotel Tianhe (228 Tianhe Road, Tianhe District Guangzhou)
广州正佳广场万豪酒店，天河路228号RSVP: Click here
Xi‘an Event
Date: May 17, 2017 (Wednesday)
Time: 19:00 -21:00
Venue: Hilton Xi'an (No.199 Dongxin Street)
西安万达希尔顿酒店，东新街199号RSVP: Click here
Beijing Event
Date: May 18, 2017 (Thursday)
Time: 17:00 -19:00
Venue: Renaissance Beijing Capital Hotel (61 Dongsanhuan Middle Road)
北京富力万丽酒店，东三环中路61号RSVP: Click here
Join us and learn how governments are becoming key players in supporting “national champions”, and competition is being held far beyond the notion of “nation states” as we know. Companies do not compete against companies, and not even countries are competing against countries on individual basis. Trading blocks are becoming the common currency to compete nowadays.
Fernando Cortiñas has almost 25 years of teaching experience. He is a Harvard MBA, whose substantial teaching experience is matched by a diverse corporate carrier path ranging from McKinsey to Manufacturing and Telecommunications. At IE Business School, he has been teaching since 1992 different courses in the field of marketing, mainly International Marketing, Marketing Strategy & Planning, Marketing & New Technologies, and Marketing for Telco & Digital Business.
We look forward to meeting you soon!
Contact IE Business School
Alex Buriel
Director - IE China Office
alex.buriel@ie.edu
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